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Management and Marketing Courses
MK013 Principles of Management
Prereq. None
The
concept of an organization, the concept of management,
stages in the development of the theory of management,
the scientific approach to managerial decision making,
planning organizing, directing and controlling, the
enterprise functions, Managing change, Social
responsibility of business.
MK Managing People
Financial Information for Management I
Information
for Management, Management Information Systems,
Objectives, Strategy and Planning.
The Role of Information Technology in Management
Information , Accounting for management, Cost
accounting, Elements of cost, Costing systems, Costing
methods and techniques, Short-term decision making
Financial
Information for Management II
MK023
Principles of Marketing
Prereq.
None
Introduction to the marketing process, functions,
institutions and channels involved in distribution of
goods and services from producers to consumers including
a study of buying motives, marketing practices,
strategies and policies; integration of marketing with
other activities of the business enterprises, study of
service marketing concepts and approaches.
MK032 Business Communication
Prereq.
None
Theory
of Business communications, principles of business
communication, business letters as form of
communication, business report as form of communication,
reports types and characteristics of reports, management
of meetings and oral communication skills which include
representations and interpersonal communication.
MK043 Marketing Research
Prereq.
MK023
Study
of research methods and techniques applicable to problem
- solving in marketing and the management fields, and of
methods used to define, gather and interpret information
for marketing decision making, and other management
topics. Actual marketing research, field work techniques
and methodologies of surveys, personal interviews, mail
and telephone are examined. Students are encouraged to
use computers to tabulate and analyze field survey
results.
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MK053
Production and Operations Management
Prereq.
MK013
Introduction and overview, decision making process,
forecasting, operations strategy, production planning,
scheduling, productivity, quality control, and future
trends in production and operations management.
Inventory control, material requirement planning,
operations scheduling, project scheduling, line
balancing, and production control.
MK063
E-banking
Prereq. MK013, MK053
Examination of the different on-line banking techniques
and financial institutes. A thorough examination of the
different on-line payment method systems.
MK073 Feasibility Studies and Project
Planning
Prereq. MK013, MK023
Survey
of principles and techniques of feasibility studies and
project evaluation, identification of investment
opportunities, market and technical appraisal, financial
estimates and projections, profitability, risk analysis,
social cost and benefit analysis. Discusses complexities
involved in project management, CPM/PERT, time-cost
tradeoff, and project scheduling.
MK083
Organizational Behavior
Prereq. Mk013, Mk023
The
examination of conceptual model of organizational
behavior; development and background of organizational
behavior; study of cognitive concepts of personality,
perception, motivation. Leadership, group behavior and
dynamics organizational conflicts, organizational change
and development. Among perspective studies are those of
Maslow, Hersberg, Alderfer, Alder, Reauel, Jung, Skiner
and Organizational theorists like, Argyris, Lawler and
Bennis.
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